It is already over half way through the week, and as usual the TrafficSynergy team is all in agreement, that with this much work, it would be better if today was Monday.

There has been quite a bit of excitement over the last week. But the best news we have received to date is from Musica. As many of you know, TrafficSynergy is notorious for "1 Day Musica Targeted Click" campaigns. This means we set the Musica campaign live for one day, and see how many targeted clicks we can get for Musica. On our last click drive, we achieved a whopping 1000 clicks on 26000 impressions in a single day. And that was on a day when most of the country was surfing through proxy's or not able to connect due to a cable breaking between South Africa and Hong Kong.

And the feedback from Musica….in terms of quality based on all their online spend including OPA registered portals, TrafficSynergy came out tops.

This week we launched *WhiteSmoke English Writing Software.

"Enable your plain sentences to become more sophisticated and professional. Using unique, patented Natural Language Processing technology, WhiteSmoke suggests context-based synonyms from its vast database and synonym dictionary. In addition, this editing software checks and corrects English grammar, spelling, and helps you write with proper punctuation. All of this, for all styles of writing - business writing, legal, medical, creative, and more."

What differentiates this campaign from all others is we are able to give our affiliates the landing page in any language they choose. This makes the *WhiteSmoke English Writing Software campaign available to traffic from anywhere in the world.

BidorBuy bought a stake in Jump for an undisclosed amount. It will be interesting to see the possible synergies between the two. Unfortunately we won’t be watching the merger between Pick 'n Pay and Fruit and Veg. The Competition Commission was not happy for this to play out.

Both topics are of interest to different people, and both will be worth following going forward. Similarly (as seen by the Musica campaign) there are many ways to market a company. Branding through the portals is one way. But there are many other ways which should be explored by advertisers to find the optimal ROI.