A research study was carried out by SecureData to measure consumers’ confidence and perceived safety while surfing online. Using 1500 consumers from the US, UK, Japan, Germany and France, consumers were questioned around their confidence and perceived safety of the internet.

Over half the interviewed consumers did not trust their Internet Security software. Despite this finding, most interviewed consumers were still actively participating in online banking, and online purchasing with their credit cards. This is not at all surprising. With online advancements making it more and more difficult for the average non-technical shopper to keep up to date, it is fast becoming acceptable to just do. It is a well known fact that hackers are working night and day to clear out our bank accounts. Yet in reality, there is not that much we are able to do, as to understand how to stop them, will consume so much of our time, we wont fit in the daily task of earning the money to place in our bank accounts.

It’s a fact of life that we protect ourselves with the product which does the best marketing campaign, and that is why affiliate marketing is such a powerful tool. Take advantage of your site visitors’ time. They give you their time in the hope you will make their visit worthwhile. Think carefully when you plan how to market a campaign. You have a lot of power as people don’t take the time to research. So sell it correctly and your visitors will buy it.

Talking about campaigns…

The latest offer for TrafficSynergy.com is focused towards our TrafficSynergy South African affiliates. It is a click campaign for Magazine subscriptions. The site also sells books, gear, clothes and other interesting extras for using on Getaway experiences. Magazines include Oprah, Cosmopolitan, Marie Claire, House and Leisure, Femina, Wegbreek, Getaway, Golfer, Wine, Popular Mechanics, Leisure and Wheels, and Wiel. If you have the traffic, place your banners carefully. The position you place them in could be the difference between your visitor clicking on one of these banners, or simply closing their browser and finding something more interesting to fill their minds with.

With the heat wave in Cape Town making it hard to understand the snow in London, it is possibly best to lie yourself on the beach (or alternatively sit yourself in front of the fire place) with an interesting magazine. Whether it is hot or cold, there is never a moment when one does not find value in letting ones mind wander as ones hands turn the pages through a glossy magazine.

Take advantage of this offer, it is one of those campaigns which fit nearly every affiliates’ website.