Today while running along the promenade, I passed a tall, strong, outdoor looking, middle aged man wearing a black Virgin Active T-Shirt. He had a startling resemblance to Sir Richard Branson. I’m not sure if he is in South Africa but whether or not it was him, it made a simple run very exciting.

Often, especially in online marketing, we have so many interesting thoughts, that sometimes we forget to take advantage of the thoughts that are really smart. Although the concept I am about to tell you about, you will probably read and go, "Ofcourse you should do that!” most of you will probably never taken the time or effort to test it out. The idea is simple.

A good site, like a good shop, never gives you a reason to leave. If this mission is accomplished and they manage to keep you on their website, when should they encourage you to leave? Many sites encourage you to look around and often provide you with something you can spend your money or time on, in some way. But once you have bought, and you have exhausted the site, why do so many advertisers let you close the window and move by your own free will.

One of the most powerful pieces of real estate on a website is the thank you page... the page which says "thank you for spending time on our site, and we hope to see you again soon." This is the page you land on when you have bought the goods, or submitted your details. You, as the site visitor, are now lost where to go, as you have probably been very tightly led throughout your time on the site.

Place ads on the exit page. TrafficSynergy has tons of options for you to choose from. Your visitors have no reason to stay once they land on this page, so don’t just let them go, tell them where to go. There is a lot of money to be made on the exit, yet most websites undervalue this moment, and leave their visitors hanging.