the richjerk's copy

For those affiliates who are building websites, one of the most important elements is copy. Copy has 2 major objectives.

 

Firstly, the copy will result in a visitor who spends more time on the site and who meets the requirements of the site. So if you have the right copy, the visitor will be grabbed by the headline which draws you into the site, and then the copy will close the visitor so that buy whatever you are selling, or click on whichever link you want them to click on.

 

Secondly, the right copy gets the search engines to rank you higher on more keywords which results in far more traffic to your site. If you don’t have enough copy on your site, the search engines won’t know what your site is about, and if you haven’t written the copy in a search engine friendly manner, then the search engines won’t know which words are the most important words on your page.

 

So it’s a round circle, as the better you write the more visitors you will get from the search engines, and those visitors (and the other visitors you are driving to your website) will convert even better.

 

Now, a new site called the richjerk has launched – click here to see the site – the richjerk site has turned the rules of copy on its head. The objective of the copy is to insult the visitor so that they feel compelled to purchase the eBook that the richjerk is selling. The richjerk site looks professional, and many hours, (or days) must have been spent analyzing the words on the richjerk site. This isn’t just a case of lets insult the visitor and everyone else in the world – the richjerk site has been carefully planned to extract an emotion from a visitor. Sure, some people will find it offensive and will leave the site immediately, but others will take up on the challenge to purchase the eBook and see what the richjerk knows that they don’t know.