2 Tier Affiliate Programs Explained

Affiliates are getting cleverer by the day. So these days, affiliates know the difference between the different types of traffic they can get paid for. There are a lot of definitions though – CPM, CPC, CPA, CPL, CPD and many more.

CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown.

CPC is clicks, where the publisher (or email marketer and other marketers) gets paid every time a banner or text link is clicked upon.

The other ways of getting paid are grouped together under the term performance marketing – and this is where the term affiliate is most commonly used as well.

An affiliate is a marketer who sends visitors to another site using a variety of methods (such as placing banners or text links on their own site, buying sponsored listings on search engines, email marketing and many other different methods) and gets paid when an action happens. This action can be a lead (CPL stands for Cost per Lead), a Sale (CPS stands for Cost per Sale), a download (CPD stands for Cost per download) and many other variations.

Some in the Internet industry refer to performance based marketing as CPA (cost per acquisition), although the term is also sometimes used for specific types of campaigns such as leads or sales.

Now that we’ve got over the hard part, the rest is easy to understand.

The affiliate gets paid for sending visitors to a specific landing page where an action happens – either a lead, a sale, a download or some other sort of action that the advertiser requires. As an example, some advertisers are looking to build up their databases, so they pay for each opt in email address they receive, others want leads from specific locations, so they pay for zip codes, and then try convince the visitors after they fill in their zip code, to fill in a more detailed lead form.

The common denominator is that the affiliate gets paid when an action happens.

A 2 Tier affiliate program is simply finding new marketers to sign up under you to do EXACTLY what you are doing – sending visitors to different offers and getting paid when the visitors perform some sort of action. So why would you want other marketers to sign up under you to promote the same offers? Simple – you get paid a percentage of the amount the affiliate you refer gets paid? Sounds complicated?

Don’t worry, it’s not hard to understand. As an example, say John promotes 5 different offers on a single affiliate network. He gets paid for every lead, sale, email and zip code he generates from these different offers. John now tells Mark about the Network and gets Mark to sign up using a banner or text link that has John’s referral code built into it. Mark now signs up to the Affiliate Network under John and starts promoting various offers and advertisers from the Affiliate Network. These offers DON’T have to be the same offers that John is promoting. Mark can promote ANY of the offers on the Affiliate Network.

And this is the best part…

For any amounts that Mark gets paid, John receives a percentage of the amount over and above what Mark gets paid. So if Mark gets paid $1000 in Month 1, and the 2 Tier Affiliate program is paying 5%, then John would receive $50 just for referring Mark.

But it gets even better…

Some 2 Tier Affiliate Networks pay LIFETIME commissions. So John wouldn’t get a referral commission just for a month or a year – he receives it FOR ALL TIME.

If Mark becomes a super affiliate and starts generating HUGE commissions every month, John can just sit back and collect the checks as he referred him.

There are 3 important things to know when finding affiliates to sign up under you on 2 Tier Affiliate Programs:

Is the affiliate program or affiliate network credible, has proper tracking so your referrals are correctly tracked, has good campaigns and offers for the affiliates to promote so they actually do make money, and do they pay timeously? Assuming that the affiliate program or network is good, what percentage do they pay you on amounts that your referrals get paid? All programs vary so compare different programs to see what the industry standard is.

How long do you continue receiving referral commissions for? Some pay for a month, some for the lifetime, and of course there are many variations in between.

So do your homework and find a 2 Tier program that can make you money long in the future for the work you’re doing today.

About the Author: Eric Edelstein is CEO of TrafficSynergy.com, an affiliate network that has a 2 Tier Affiliate Program currently paying 5% on referrals of new affiliates for LIFE. (although this very well might change in the future). To find out more read TrafficSynergy Lifetime Referral Affiliate Program, or visit TrafficSynergy.com for your FREE signup.

Stay Home Mom Home Biz - EXCLUSIVE

Stay Home Mom Home Biz - EXCLUSIVE is for the Moms & the Kids. It is an amazing home biz campaign being offered by the TrafficSynergy affiliate network and is converting over 31% on the eight fields!!!

With 4 creatives and a landing page feature of a smiling baby with a happy Mom, this is a sure winner.

The copy says, "Why aren't you able to spend more time with your kids?"

There is a short lead to fill out and pays $1.50 on site.

The Stay Home Mom Home Biz campaign can be promoted via email or contextual marketing and there are no ppc (pay per click) restrictions.

Third party tracking is definately available. Simply log into your TrafficSynergy account and select a banner.

Affiliate Network - Do I Need One?

The affiliate has a choice. They can either work with multiple merchants, or they can work with an affiliate network. So why should a marketer want to work with an Affiliate Network?

I remember a friend told me a story awhile back. He had built a small website and had signed up to become an affiliate at a stack of different affiliate programs related to the topic of that site. A few weeks after he had set up the site including links and banners from multiple affiliate programs, he turned his attention to other business interests and lost interest in the site.

A few months later, he noticed that a few checks had started arriving from the affiliate programs he had joined up with. Not large checks, but amounts for a few dollars here and there. That was his first problem – as he was living outside of the USA, lots of small amounts result in lots of bank charges. (Which makes me ask - Why can’t all countries allow affiliates to bank checks at NO CHARGE?)

Nevertheless,
the checks continued to come in, and although some of them were posted on his wall as they were so small he couldn't bank them, he wasn't complaining as he was making money he hadn't expected. It turned out that his site had ranked high up on specific keywords in a major search engine, and he was receiving a fair amount of targeted traffic for free. A few months after that he decided to log into all the affiliate accounts he had registered with, and noticed that some of them had not paid him as the amounts were too small, some of them hadn't paid although they should have, and some even showed that they had sent him amounts that he didn't recall receiving checks or EFT or paypal or any other payments for!

So how does working with an affiliate network prevent this from happening, and is this the only reason to work with an affiliate network?

A good affiliate network has a number of different offers which the affiliates can promote, and nearly all the affiliate networks consolidate the amounts the affiliates earn from the various campaigns. This means that the affiliates receive a CONSOLIDATED payment rather than many smaller ones.

It also makes reconciling the payments easier, as you simply log into one affiliate network, and can see a summary of each of the campaigns you have promoted, how much you have earned from them, a summary of how much you have earned overall, and how much the affiliate network has paid you to date.


Also, once you work with one campaign in an affiliate network, the other campaigns work in a similar if not identical way – the tracking is the same method, the place you pull the creatives from is the same, the way you check your stats is the same – and nearly always, all of this can be achieved by logging into one backend site rather than many different sites.

So now you are working with one log-in, where you can really get to understand the system.

However, even with the best of affiliate networks, things go wrong – but with an affiliate network, you would be allocated an affiliate manager, who will help you sort out any issues you encounter. Not 50 different affiliate managers – one for each campaign you are running, as would be the case if each merchant was a standalone merchant with their own affiliate program – but one affiliate manager for all the campaigns. And by building up a relationship with your affiliate manager, when you do need answers, you have one person to turn to.

Of course, once you become a professional super whaling affiliate (the type that lies on the beach while the money pours in – HAS ANYONE REALLY ACHIEVED THIS? Watch this space for a future story about the affiliate beach goers!), you'll need specific campaigns to promote, and that is why, even the best of affiliates belong to multiple affiliate programs and affiliate networks. But this presents even more problems.

So my advice when starting out is to choose one or 2 affiliate networks, become familiar with their system, build up a relationship with the affiliate manager, test out the different campaigns they have, and let them help you achieve the success and results you want to achieve.

About the Author :
Eric Edelstein is CEO of TrafficSynergy.com, an affiliate network that has consolidated payments, affiliate managers ready to help affiliates with any questions they might have, multiple offers, and a team that loves to lie on the beach (but only on weekends...with PDA's). To find out more, visit
TrafficSynergy.com

Feel free to copy this article onto your website as long as you mention TrafficSynergy.com and TrafficSynergyBlog.com

New Campaign - Home Security ZIP - EXCLUSIVE

This really is an unbelievable campaign. All the advertiser is looking for is a single zip code.... yes, that is correct, one field, and of all the personal details they can want, and pay for.... your zip code!!!

The TrafficSynergy affiliate network will provide you with 9 brilliant, different creatives, and even include HTML as well as contextual creatives.

The Home Security Zip campaign pays $0.70 on ALL ZIP submissions for FREE Wireless Home Security.

This is definately an excellent, exclusive offer - first of it's kind, and an awesome performer.

This campaign, you do not want to miss!!!!!

For those still not certain how to get the Home Security Zip campaign on board.... log in to your TrafficSynergy affiliate account, select CAMPAIGNS, pick the campaign, and the rest is as simple as pasting the creative onto your web page.

Another New Campaign - EBay for Dummies

Boasting 8 creatives, the new EBay for Dummies campaign teaches anyone how to make money.

The EBay for Dummies campaign can be marketed by both email and contextual marketing, and has no PPC (pay per click) marketing restrictions.

Finally, the kit that will show you how to earn up to $100, $300, even $1,000 every week working from home on eBay!

This campaign has Third Party tracking and can easily be set up. Simply log into your TrafficSynergy affiliate account, select campaigns and pick the EBay for Dummies campaign.

It is only focused on traffic from the US so make sure you are targeting the right visitors.

New Campaign - Survey Mountain

Our Survey Mountain campaign is showing unbelievable conversions already and it has only been live for one day.

TrafficSynergy affiliates can simply log in to their accounts, select campaigns and immediately choose from a suite of 15 creatives to download and market the campaign with.

It can be marketed via email or contextual marketing, and has no ppc (pay per click) marketing restrictions.

It is an easy lead, teaching folks how to make money doing online surveys. It is easy money, clean and targeted, and really is a good survey offer.

This star performer allows incentivisation and is equipped for third party tracking.

Log into your TrafficSynergy account, and start promoting this campaign, definately a diamond among the emeralds.

$1500 Visa Gift Card - One Field has ended

The $1500 Visa Gift Card - One Field has ended.

But we have another really great Visa campaigns currently running: HomeLand PrePaid Visa® Card.

This campaign is definately INCENTIVIZABLE and pays a $15 CPS.

It is targeted to US traffic only and there are 14 brilliant creatives to choose from. It is showing unbelievable conversion rates so get on board quick, and sign into your TrafficSynergy account.

If you are not already an affiliate of the TrafficSynergy.com affiliate network, go to TrafficSynergy.com Affiliate SignUp . It's free!

TrafficSynergy Lifetime Referral Affiliate Program

Do you know other Internet Marketers or website owners? You must know hundreds or even thousands?

Why not mention to them the TrafficSynergy affiliate network, and make money for yourself at the same time. The sky is the limit. Your earnings are limitless.

Our newest campaign lets you refer new partners to TrafficSynergy and we’ll PAY you 5% for life of any earnings that the partners you send us get paid by TrafficSynergy.

So you send 2 new partners to TrafficSynergy and these new affiliates get paid $5000 commissions each per month, which is $10000 ($5000 x 2 = $10000). We’ll pay you 5% of $5000 per month on EACH PARTNER – that’s $500 per month just for sending us 2 new partners.

We have some fantastic banners and text links for you to place on your websites and to email to your friends and family who are also Internet Marketers or who own websites, to let them know about TrafficSynergy.

And by you helping them make money, you make cash at the same time. The more they earn, the more you earn.

Log in to your TrafficSynergy account, go to the campaigns section, select the $$ ==> TrafficSynergy.com New Affiliates campaign, grab some banners and text links, and start earning.

EXCLUSIVE - NoWorryCredit: FREE Sprint Cell Phone

Everybody wants to stay in contact. So TrafficSynergy brings you a deal to our affiliate Network for all those non-stop talkers (who isn't one???) .

TrafficSynergy Affiliate Network have a campaign that makes ringtones sound like birds chirping in the morning and breaks barriers of cellphone rules.

TrafficSynergy's newest campaign that gets you freely Sprinting to the "line".
How can anyone say no to a Free Sprint cellphone.

Whether your target has a rebel teenage daughter who needs to talk all night and weekend or a grandmother who wants to tell the same stories once again whenever she feels like it, TrafficSynergy Affiliate Network knows everyone wants a free cell phone.

All they need to do is fill out a one page lead form to get a cell phone and extra MP3 player.

In return TrafficSynergy Affiliate Network hands you $2.00 for lead.

Get moving before the offer expires!

Keep coming back to TrafficSynergyBlog.com as we are accumulating new campaigns daily and like the calls on this free Sprint Cell phone in this campaign, we are always available to you.

So login into your FREE TrafficSynergy.com Affiliate Network account ,get your tracking and start cracking!

Free NBA Player Jersey – Kobe, LeBron, Iverson, Shaq

Can you feel the heat, the pressure , the excitement..? Well the NBA players sure can! This will make your wallet heat up and fill you with excitement but its so easy you can forget feeling any pressure!
You too can get right in the heart of the action.

TrafficSynergy Affiliate Network have a campaign thats sure to light up your scoreboard and put you in the front row at the NBA...if you can see over the players sitting in front of you that is.

We have just released a campaign that will make SHAQ look small and basketball fans feel like they just won the playoffs!

Who doesnt want a basketball jersey with their favorite NBA players name and number on their back....I sure do!

So even if your visitor has 3-foot kids or a 7-foot cousin , TrafficSynergy Affiliate Network knows everyone will want a piece of this.

All they need to do is give their email address and select the NBA jersey they require.
All the studs & stars are here - Kobe, LeBron, Iverson, Shaq, Garnett, you name 'em.

You get $0.50 for each address ,no scrubbing necessary its for fresh database.No incentivization allowed though, not that it would be necessary.

Get on it before the season ends and the buzzer sounds !
This one is too easy to pass up or leave alone..its like a free throw with TrafficSynergy magnets.

Keep coming back to TrafficSynergyBlog.com as we are racking up huge scores of new campaigns daily and we don't even take timeouts!

So login into your free TrafficSynergy.com Affiliate Network account and get your tracking and start SLAMDUNKING some profit!