value of building an affiliate website
It has been reported on a number of sites that a
The business of Empire Online is described as follows in the Guardian Unlimited:
“Empire operates as a "skin", or white-label, poker and casino site and is the most successful of this new breed of online gambling companies.
In effect it is a marketing business that recruits online gamblers and then directs them to third-party websites, such as Party Poker and 888.com, where the poker and casino games are played.
Empire makes its money by claiming commission from the host operators - in some cases, this commission is thought to be over half the revenue generated by individual players. Payments from PartyGaming represent two-thirds of its revenue.”
This is good news for affiliates developing websites rather than doing ppc, contextual, or email marketing as it means the affiliate is building long term value from the site in addition to the revenue they make on a monthly basis.
Interesting though, all the sites mention EmpireOnline.com or EmpireOnline.co.uk as the acquisition. Having looked at both of these sites, they are both redirecting to the same content based movie and music review site owned by the eMap group. So I’m wondering whether there is truth in the rumour that an affiliate site got sold for such a large sum of cash, and if so, what the url of the affiliate site is? Any one know?
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